At ThisIsSouthWest.com, transparency and trust are very important to us. This page explains how we use affiliate links and sponsored adverts, and what they mean for you as a visitor.
What Are Affiliate Links?
Some of the links on our website are “affiliate links.” This means that if you click on one of these links and make a purchase, we may earn a small commission. Importantly, this comes at no extra cost to you. The price you pay will be exactly the same whether you use our link or go directly to the retailer.
Why Do We Use Affiliate Links?
Running and maintaining an independent travel and community website takes time and resources. Affiliate links allow us to cover costs such as hosting, research, and content creation, while keeping our guides and resources free for you to enjoy.
Our Commitment to Independence
- We only recommend products, services, and businesses that we believe are useful, relevant, and of genuine value to our readers.
- Our content is written independently and is never influenced by affiliate partnerships.
- Any affiliate link is included because we believe it enhances your experience and helps you make the most of your visit to South West England.
Sponsored Adverts
From time to time, we may feature sponsored adverts or sponsored content. This means that a business has paid to promote its services, products, or events on our website.
- Sponsored adverts will always be clearly labelled as “Sponsored,” “Advertisement,” or “Paid Partnership” so you can identify them easily.
- Acceptance of a sponsored advert does not mean endorsement. We aim to provide accurate, helpful, and fair information, but responsibility for sponsored content rests with the advertiser.
- Sponsored content helps us fund the ongoing running of ThisIsSouthWest.com and ensures we can continue to provide free, independent guides for our readers.
How to Recognise Affiliate Links & Sponsored Content
- Affiliate links will usually appear within articles and guides, with a disclosure note at the top or bottom of the page.
- Sponsored adverts or posts will be explicitly marked as such.
Your Choice
Clicking on affiliate links or engaging with sponsored adverts is entirely optional. If you choose to do so, you are helping to support ThisIsSouthWest.com and our mission to remain the No.1 independent guide to South West England.
Legal Notice
As an affiliate partner, we may work with companies such as [Insert example affiliate networks, e.g. Amazon Associates, Booking.com, or Awin]. Each partner has its own privacy and cookie policies, which you can view on their websites.
ThisIsSouthWest.com complies with UK advertising standards and consumer protection regulations. Our use of affiliate links and sponsored adverts is disclosed in accordance with the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) guidelines.
Questions
If you have any questions about how we use affiliate links or sponsored advertising, please contact us at:
📧 mail@thisissouthwest.com