Privacy Policy

Privacy Policy – ThisIsSouthWest.com

Effective Date: 1 October 2026

This Privacy Policy explains how ThisIsSouthWest.com (“we”, “our”, “us”) collects, uses and protects personal information when you use our website, contact us, leave comments, use our travel tools or interact with our associated social media pages and groups.

ThisIsSouthWest.com is based in the United Kingdom. We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where relevant, the Privacy and Electronic Communications Regulations (PECR).

1. ThisIsSouthWest.com and Days & Stays

Days & Stays is a travel search and discovery service operated by ThisIsSouthWest.com.

The domain DaysAndStays.com may direct visitors to Days & Stays services and content hosted on ThisIsSouthWest.com. Where you use Days & Stays services hosted on this website, this Privacy Policy applies.

Days & Stays may help users search for travel possibilities and may provide links to third-party services where flights, accommodation, attractions, airport parking or other travel products can be checked or booked.

Unless expressly stated otherwise, bookings and payments are completed with the relevant third-party provider and that provider’s own privacy policy will apply to information you provide to them.

2. Information We Collect

Depending on how you use the website, we may process:

  • information you provide when contacting us, submitting a form or leaving a comment;
  • your name, email address and other contact information where you choose to provide it;
  • IP address, browser and device information;
  • information about pages visited and interactions with the website where permitted by your cookie and consent choices;
  • information required to prevent spam, fraud or misuse;
  • consent preferences relating to cookies and similar technologies;
  • information relating to clicks on affiliate or third-party links; and
  • information you choose to provide when interacting with our social media pages or groups.

We do not normally receive your payment card details when you make a booking through one of our travel partners. Payments are generally made directly to the relevant third-party booking provider.

3. How We Use Personal Information

We may use personal information to:

  • operate and maintain ThisIsSouthWest.com and Days & Stays;
  • provide travel search and website functionality;
  • respond to enquiries, feedback and correction requests;
  • administer comments and prevent spam;
  • improve our website, content and services;
  • understand how visitors use our website where analytics consent has been provided or another applicable legal basis applies;
  • record and respect cookie and privacy preferences;
  • administer affiliate relationships and measure referrals;
  • protect the security and integrity of the website; and
  • comply with legal obligations.

4. Our Lawful Bases

Under UK data protection law, we need an appropriate lawful basis when processing personal information.

Depending on the circumstances, we may rely on:

Consent
Where you have actively consented to particular processing, including certain cookies, analytics or similar technologies.

Legitimate interests
Where processing is reasonably necessary to operate, secure and improve our website, respond to correspondence, prevent abuse or administer our business, provided those interests are not overridden by your rights and interests.

Contract
Where processing is necessary to provide something you have specifically requested from us or to take steps at your request before entering into a contract.

Legal obligation
Where we are required to process or retain information to comply with the law.

Where we rely on consent, you can withdraw that consent at any time.

The ICO notes that organisations must identify a lawful basis for their processing and that legitimate interests is most appropriate where processing is reasonably expected, has limited privacy impact or has another appropriate justification. ICO

5. Cookies and Similar Technologies

ThisIsSouthWest.com uses cookies and similar technologies for purposes including:

  • essential website functionality;
  • remembering privacy and consent choices;
  • analytics and measurement;
  • affiliate attribution; and
  • enabling certain embedded or third-party services.

We use a Consent Management Platform (ConsentManager) to provide information about relevant technologies and allow visitors to manage their choices.

Technologies that require consent are not intended to be activated until the appropriate consent has been given.

You can change or withdraw your choices through the cookie/privacy controls available on our website.

Some technologies do not require consent where they are necessary to provide a service requested by the user or another applicable exemption applies.

PECR applies more broadly than conventional browser cookies and can cover technologies including scripts, tags, tracking pixels, web storage and navigational tracking. ICO The ICO also states that non-exempt technologies should not be enabled before the required consent has been obtained. ICO

6. Analytics

We may use analytics services, including Google Analytics, to understand how visitors use our website and to help improve its performance and content.

Depending on your consent choices, analytics may process information such as:

  • pages visited;
  • approximate location derived from technical information;
  • device and browser information;
  • referral source; and
  • interactions with pages and website features.

Where consent is required for analytics technologies, they are only intended to operate after the appropriate consent has been provided.

You can change your analytics preferences through our website’s consent controls.

7. Days & Stays and Travel Search Services

Days & Stays may use information supplied by travel-data providers and may display or link to flights, accommodation, attractions, airport parking and other travel services.

Using the Days & Stays search tool does not itself mean that you are making a booking with ThisIsSouthWest.com.

When you follow a booking or information link to a third-party provider, you leave our website or interact with a third-party service. That provider may collect information independently and its own privacy policy and terms will apply.

Some third-party travel widgets, search tools or embedded services may require cookies or similar technologies. Where consent is required, we use our consent platform to control their activation according to your choices.

Some links on ThisIsSouthWest.com and Days & Stays are affiliate links.

If you follow one of these links, information may be passed to or recorded by the relevant affiliate network or travel provider so that a referral or resulting transaction can be attributed to us.

This may involve cookies, link identifiers or similar technologies.

Where consent is legally required for such technologies on our website, we use our consent platform to manage that consent.

If you make a booking or purchase after following an affiliate link, we may receive a commission at no additional cost to you.

The third party’s privacy policy applies to information it collects when you visit or transact with it.

9. Third-Party and Embedded Content

Pages may contain content or functionality supplied by third parties, such as:

  • videos;
  • maps;
  • social media content;
  • travel search tools;
  • booking widgets;
  • accommodation searches;
  • attraction and activity services; and
  • other interactive content.

These services may receive technical information when they are loaded or used.

Where a third-party service requires non-essential cookies or similar technologies, it is intended to load only in accordance with your consent choices.

If you follow a link to another website, that website’s own privacy policy applies.

10. Comments and Spam Detection

When visitors leave comments, we may collect the information entered into the comments form together with technical information such as IP address and browser information to assist with spam detection and website security.

We use Akismet, operated by Automattic, for spam filtering.

Where Gravatar is enabled, it may also be used to display profile images associated with comments.

These third-party services process information according to their own privacy policies.

11. Social Media

We operate or participate in social media pages, accounts and groups.

When you interact with these services, the relevant social media platform may collect and process information according to its own privacy policy.

We may see information you make available through your profile, messages, comments, posts or interactions.

Information posted publicly or within a social media group should not be considered private. Please avoid sharing sensitive personal information unnecessarily.

We may moderate comments, posts and group activity in accordance with our community rules.

12. Sharing Personal Information

We do not sell personal information.

Where necessary, information may be processed by organisations that help us operate the website and associated services, including categories such as:

  • website hosting and technical service providers;
  • analytics providers;
  • consent-management providers;
  • spam and security services;
  • affiliate networks;
  • travel search and booking partners; and
  • professional or regulatory bodies where legally required.

Some third-party providers act as independent controllers of information they receive. Their own privacy policies explain how they process that information.

13. International Data Transfers

Some service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, the relevant organisation is responsible for using an appropriate mechanism or safeguard where required by UK data protection law.

Further information about a particular provider’s international processing arrangements can normally be found in that provider’s privacy policy.

14. Data Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, or where we need to retain it for legal, security or administrative reasons.

For example:

  • website comments may be retained indefinitely so that discussions and follow-up comments remain intelligible;
  • correspondence is retained only for as long as reasonably necessary to deal with the enquiry and any subsequent issues;
  • security and spam information is retained according to operational and service-provider requirements;
  • analytics information is retained according to the settings and retention periods applying to the analytics service we use; and
  • consent records may be retained where necessary to demonstrate and respect privacy choices.

Where we do not specify a fixed period, we consider the nature of the information, why it was collected and whether it remains necessary to retain it.

This reflects the ICO’s requirement that privacy information should state either retention periods or the criteria used to determine them. ICO

15. Your Data Protection Rights

Depending on the circumstances and the lawful basis being used, UK data protection law may give you rights including:

  • access to personal information we hold about you;
  • correction of inaccurate information;
  • deletion of information in certain circumstances;
  • restriction of processing in certain circumstances;
  • objection to certain processing;
  • data portability in certain circumstances; and
  • withdrawal of consent where processing relies upon consent.

You also have the right to object to processing based on legitimate interests in applicable circumstances.

To exercise your rights or ask a privacy question, contact:

mail@thisissouthwest.com

We may need to verify your identity before responding to certain requests.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are concerned about how your personal information has been handled.

Information Commissioner’s Office

16. Data Security

We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse or disclosure.

However, no internet service can guarantee absolute security.

Please avoid sending or publishing sensitive personal information unless it is necessary.

17. Children

ThisIsSouthWest.com and Days & Stays are general travel-information services and are not directed specifically at children.

We do not knowingly seek to collect personal information directly from children through our website.

Where a third-party booking service imposes its own minimum-age requirements, its terms apply.

18. External Websites

Our website contains links to websites operated by other organisations.

We are not responsible for the privacy practices, security or content of external websites. Once you follow a link to another website, you should review that organisation’s privacy information.

19. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technology or legal obligations change.

Significant changes will be reflected on this page and the effective date will be updated.

20. Policy updates

1 October 2026 – Updated to reflect the development of Days & Stays, DaysAndStays.com, travel search and booking links, our consent management platform and third-party travel services. We also expanded information about cookies, analytics, lawful bases, data retention and data protection rights.

1 August 2025 – Privacy Policy introduced.

21. Contact

For privacy enquiries or requests relating to your personal information:

ThisIsSouthWest.com
Email: mail@thisissouthwest.com
Website: ThisIsSouthWest.com